Google only likes to provide its customers with websites that make their lives easier as they search the web. To help internet users shift through the mass of ever growing content online, Google will now favour websites that display and work well across mobile devices.
This means if your website does not display well on mobile then you run a very high risk of losing customers as they visit you online. Since 2011 people accessing the internet using a mobile device has almost doubled, so this is something we all need to take seriously.
1. Mobiles provide a practical way to search online
The number of people using mobile phones to search online is increasing all the time and the types of phones being released are becoming more like computers every day.
People perform more searches on mobile then they now do on desktop computers because mobiles have become a practical way to search online. Have you ever decided to search the internet for something but then not bothered because you know your computer will take forever to switch on?
It’s more important now than ever to make sure your business has a mobile friendly website if you plan on keeping your old and new customers happy.
2. Simple designs create happy customers
Large screens can overwhelm us with all sorts of information but when that same information is presented on a mobile phone it has to be simplified in order for the user to understand what’s going on.
This result provides a better user experience and makes the users life much easier and gives them way more chance of finding the information they need which in return converts more users into actual leads.
3. People view content how they want to
In recent years the way we search the web has changed. Often now we begin our search using a mobile device lightly scanning the web, reading articles, checking product reviews, viewing videos and liking images.
But now with just a couple of clicks from your mobile we can email ourselves links to different types of information, allowing us to switch between devices watching videos on a tablet or reading in-depth article on large screens.
If your website works effortlessly across all devices, you’re allowing people to consume your content in ways that they like to. But if your site doesn’t work across all devices then you will frustrate your users forcing them to go elsewhere to find the content they need that’s displayed in the way that they like.
4. Good impressions build trust
Because people have been able to search your website on any number of devices they own and get what they are looking for, people will view your business as one that knows what it’s doing.
With how easy it is to share content online your website has a much higher chance of being recommend to others as a credible source of information that they trust and find easy to use.
5. Google favours mobile friendly websites
Google tries its best to provide users with relevant answers to their questions as quickly as possible. Websites that are not optimised for mobile will struggle to provide users with easy access to its information.
If your website is not optimised for mobile, then Google is more likely not to show your website even if you have the information the user needs. Chances are your competitors have the same kind of information and if their website is mobile friendly then Google will place their website high up on page one pushing yours as far back as page two or three. This means if your site is not mobile friendly then you could be losing customers to your competitors.
6. Competitive advantage
If your website is mobile friendly, then you could see an increase in customers over your competitors. Being one step ahead of the competition is something we all wish to achieve, but if your site is not mobile friendly and theirs is, then you can guarantee on losing some of your customers to them.
7. Local search
Search engines like Google and Bing return different search results based on where you are and what device you are using. If you have a local business and someone is walking around using their mobile searching for a business like yours then you have a great chance of appearing high with in the local search results.
But if your website is not mobile friendly then the search engine is less likely to show your site because they know that the mobile user will struggle to find the information they need.
8. 4G & Wi-Fi is everywhere
Using mobiles to search the internet used to be a very slow and annoying process, but thanks to the ever growing coverage of 4G and Wi-Fi areas, we are now able to start using our phones to search online in places we never could before.
Growing up, my mum would take me shopping, she would check prices for the same products in many different shops on the high street in order to find the best price. Now we can stand in the middle of the high street and compare prices and walk straight to the shop we want.
But again, if your website is not mobile friendly then people won’t be able to navigate through your site easily and will go elsewhere.
9. Word of mouth today
We always say that word of mouth is by far the best form of customer growth. Thanks to social media, word of mouth can now travel further than you could ever imagine. You could visit a small tea shop in Cornwall, then talk about your experience on social media and people in Scotland or even another country can join in with you on your conversation.
If your website is mobile friendly and you provide the type of information users are looking for then you have a huge chance of them sharing your website on their favourite social media platform.
What this then does is provide other people with a link back to your website. And if your website provides a consistent and mobile friendly experience to all users then people will continue to share and like your website increasing natural leads for your business with very little effort on your part.
10. Websites & future devices
The only way that websites could display correctly on different screen sizes was to physically build a brand new version of the same website for each screen size.
But new devices as small as two inches wide, up to screens as large as 60 inches wide are being released all the time. To accommodate these devices, you would have to build hundreds of versions of the same website.
With new technology we can now build one website design that adapts to any size screen that’s out there today and any that get released in the future.
Websites can be the best marketing tool you will ever own. But with this comes more company expenses and to do it right takes a lot of hard work and time, again more money.
Don't feel like you have to have everything in one go, start small and grow your business. A website that’s mobile friendly is a great place in which to start. From there you can work on your websites content before moving on to developing a social media and email marketing strategy.